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A Basic Introduction to Blogging

Copyright 2005 Mal Keenan

Web logging first appeared on the net in the mid-1990s. The
term web log was initially coined refer to a servers log
file and then expanded to include the meaning of online
personal journaling. Later on, to avoid confusion, the word
blog was adopted to refer to personal journaling. Today a
blog is defined as an online publication where an author
puts his or her personal thoughts and opinions from the
most intimate to corporate ideas, concerns or events, in
chronological order on the net.

Although, there are as many kinds of blogs on line as there
are people, most of these will roughly fall into these kind
of bloggers: Personal Bloggers (the original use of
blogging), then there are the organizational and business
Bloggers.

Organizational blogs are meant to facilitate communications
between its internal and external audiences. It may also
provide information for the external publics use.

Business blogs promote products or services for profit.
They also increase awareness about the company, as well as
establish itself as an authority with customers, vendors,
through publications that demonstrate their expertise in
the market.

What are the kinds of contents that readers can find in a
blog thats for distribution? The authors ideas, opinions,
expertise in his/her field of work, resumes, and home
recipes, pictures, streaming audio or video clips, e-books,
poetry, works, products, services and consultations.

Why have blogs become very popular compared to websites or
email? Most websites are infrequently updated, while blogs
have instant publishing tools which permit the author to
regularly update & introduce new content. Although both
have great content, websites are usually impersonal in
informing their audience. While blogs allow the readers to
leave their comments and feedback, to hold
two-conversations with the author, who usually does the
publishing and can immediately respond to his/her readers.

The blogs abilities to reach and immediately react to an
expanding mass of audience have made businesses and
marketers use these as a strategic marketing tool.
Additionally blogs are very efficient, cheap to use and can
quickly distribute information.

However, before you decide to jump on the blogging
bandwagon, take time to find out what are your objectives
for creating your own blog. Is it a personal,
organizational or business blog? This will help you decide
on what your blog will contain, where youd place it and
what publishing tools youll be using.

------------------------------

For more information on blogging and other aspects of
Internet Marketing and Home Business visit Mal Keenan's
personal blog:
http://www.home-business-tips-newsletter.com/blog/

More articles by Mal Keenan - http://www.submityourarticle.com/articles/Mal-Keenan-176/

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