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Blogging for Dollars

Copyright 2004 Sharon Housley

Blogging for dollars might sound like the latest game show
or some new drinking game, but it's the latest craze to hit
the Internet. Bloggers began blogging for a number of
reasons, but as the blog movement has increased in
popularity, they have found ways to monetize their blogs
and are seeing their commitment pay off.

Whether a blogger's focus is to communicate with customers
or just to have fun, they have begun looking at ways to
earn revenue from their blogs. The most popular ways for
bloggers to earn some added cash for their pet projects
are:

1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve
content-relevant advertisements in blogs. If the visitor
clicks one of the AdSense ads served to the blog, the
website owner is credited for the referral. Webmasters need
only to insert a Google-generated java script into the blog
or blog template. Google's spider parses the AdServing blog
and serves ads that relate to the blog's content. Google
uses a combination of keyword matching and context analysis
to determine what ads should be served.

2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives
income for generating sales, leads, or traffic to a
merchant website. Generally, bloggers will mention or
endorse specific products and if site visitors purchase the
product, bloggers will receive a portion of the sale.

3. ) Product Promotion
Businesses use blogs to detail how specific features or
product add-ons can increase functionality and save time.
Content-rich product promotion will help with search engine
placement.

4.) Banner Ads
While less popular than in the past, websites with high
traffic levels can still earn decent revenue by selling
banner space.

As the Internet evolves bloggers will continue to seek out
ways to monetize their opinions and thoughts. Daily
journals and online blogs have become more than just a
communication means to many.

------------------------------
About the Author:
Sharon Housley manages marketing for the NotePage
http://www.notepage.net and FeedForAll
http://www.feedforall.com product lines. Other sites by
Sharon can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net

More articles by Sharon Housley - http://www.submityourarticle.com/articles/Sharon-Housley-146/

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