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Do I Need A Feed?

Copyright 2004 Sharon Housley

Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only
recently become popular. RSS provides headlines and
summaries of information in a concise and standardized way.

Benefits for Publishers

1.) Avoid Spam Filters
Statisticians estimate that 70% of the email transferred
each day is spam (unsolicited email). With that statistic,
even opt-in users risk losing valuable messages in the
cesspool of spam. RSS feeds effectively nullify spam as an
issue. Requesting feeds allow users to maintain complete
control over the content they view. Users can easily opt-in
and out of feeds that provide content of interest or
importance.

2.) Expanded Reach
RSS allows publishers to reach a number of new and
different markets that typically are less crowded with
competition. Many small businesses are often slow to adopt
or learn new technologies, giving businesses that lead the
way a competitive advantage.

3.) Content Syndication
Syndication of feeds increases exposure.

4.) Repeat Visitors
RSS is all about repeat visitors. Users who have previously
visited a site often have a stronger connection to the site
and are more likely to purchase or trust the information on
the site.

5.) Free web traffic
As the internet has evolved, many webmasters have found
that what was once free traffic must now be paid for in
order to sustain decent visitor statistics. RSS is in a
unique position to bring free traffic because they are
content-driven, and if they include interesting or valuable
information, will pique the curiosity of web-surfers and
entice them to visit a particular site.

6.) Less Effort
Newsletters and E-zines undeniably bring visitors, but the
effort involved in creating, distributing and maintaining a
newsletter can be a burden. Maintaining the list, ensuring
the list is clean, growing the subscriber base, updating
and removing bad e-mail addresses, all take time. RSS feeds
are not burdened with those issues. There are easy-to-use
RSS feed creation tools that require little effort,
allowing publishers to recycle content, often simply
cutting and pasting into RSS feed creation software.

FeedForAll RSS feed creation - http://www.feedforall.com

Consider supplementing existing communication venues with
RSS. Place the contents of newsletters into feeds and
measure the results. You might be surprised at the added
traffic.

Examples of various feeds with different intended purposes
-

RSS feed - http://www.rss-specifications.com/blog-feed.xml
Establishing expertise in a specific field.

Business Feed - http://www.notepage.net/blog-feed.xml
Contains product and industry information.

Marketing Feed -
http://www.softwaremarketingresource.com/blog-feed.xml
Builds relationships, endorses products in industry sector.

RSS has potential to help companies develop strong
relationships with consumers and creating brand loyalty
with customers. While the world will not end tomorrow, nor
will business come to a screeching halt if you don't use an
RSS feed, there are a number of reasons online businesses
should consider using RSS feeds.

------------------------------
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net and FeedForAll
http://www.feedforall.com .

More articles by Sharon Housley - http://www.submityourarticle.com/articles/Sharon-Housley-146/

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