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Increase Traffic to Your Blog from Search Engines - The Top 5 Tips

Copyright 2005 Tinu AbayomiPaul

Your favorite thing about having a blog may soon be this -
they naturally attract search engine traffic.

Blogs already have optimized site architecture. Most are
set up with a clear navigation, where every page is set up
to link back to the other main pages.

They also have the inherent potential to be well-linked.

If you havent already submitted to blog directories, you
are missing out on some great one-way links. Many of the
top directories can be found on Robin Goods Top 55 list at
MasterNewMedia.org.

But before you head over there and start submitting, you
should know a little about how to optimize your blog. Then
your new listings can help your site get the best keyword
placement in the major search engines.

These are my top five tips for lucrative blog search engine
optimization.

Lucrative Blog SEO Tip #1: Lucrative Keyword Choices

You have a choice. You can target a general high traffic
keyword you have little chance of ranking well for and get
barely any traffic.

Or you can shoot for a keyword that gets a moderate level
of targeted traffic resulting in more subscribers and
sales. I like to call this a lucrative keyword.

Whatever you call them, heres the most important thing:
They may not get you the most traffic, but they often bring
the most profit.

You may be surprised to learn that there isnt always a
correlation between high traffic and high sales. Many of
the most profitable sites in the world get moderate traffic
because their lucrative keywords result in a much higher
ratio of visitors to buyers.

A recent article in Information Week stated that the
highest conversion rates from search engine traffic comes
from people who do four word queries.

The great thing about your blog is that it can get so
well-indexed that you have the potential to show up for any
number of four word phrases that are relevant to your
industry.

It isnt just the four word phrases that get converting
traffic - there are two and three word phrases that can
bring you traffic and sales.

Targeting your blog discussion to a two or three word
phrase that has a high yield of traffic, and yet has little
competition, is not a dream of past Internet days. Another
recent study revealed that surprisingly high percentages of
search engine queries debuted as late as 2004.

As long as there are new developments, new products,
services and trends, youll never have a shortage of these
terms if you learn how to discover them.

Lucrative Blog SEO Tip #2: Keyword Placement

Your blog can be set up to repeat the keywords that you
want to target just enough times to establish a theme.

You can take full advantage of this in your post titles,
your category names, the pages URL names, or even a
combination of Technorati tags and the text of your
permanent links that appear after each post.

Lucrative Blog SEO Tip #3: Timely Posting

Instead of pinging at 15 minute intervals when your site
hasnt been updated, or even pinging after every single
post, you can actually get better results if you update or
ping just once during one of three sweet spots in the day.
Heres one that you can use today.

Check your web site statistics. If youre getting spidered
every two weeks or even monthly, you can increase your
number of spider visits by blogging on the anniversary of
the period that the spider comes to your site. It takes a
bit of monitoring, but you can often predict when the date
of your last spider visit was.

An even faster way is to ping at a time when the spider is
reading a page that carries your update. (This is a little
harder to explain, as Ive mentioned, but I have a resource
that explains this process in-depth at my site.)

Lucrative Blog SEO Tip #4: Get Linked

Turn on your site feed(s) and use them to promote your
blog. Robin Goods guide can get you some great one way
links.

If you sparingly include the lucrative keyword you selected
in tip two in your title and description, all those link
backs will contain the keyword term you most want attention
for, which is often noted by the spiders as they follow the
link through to your site.

Once there, if you use these and other tips to skew your
blog a little more to the search-engine-friendly side, the
synergistic effect is better, more profitable traffic.

Lucrative Blog SEO Tip #4: Frequent Updates

The more you post, the more food for the spider, which can
cause the spider to react by splitting up its job into
several visits, whereupon you have even more content, and
so on, until the spider just adds you to a more frequent
schedule of returns.

For example, my main site gets spidered several times daily
by Google, and yet I can go a week without an update with
no change in spider visits. This means my pages get indexed
more often and my new pages show up faster.

Think of what that could do for the launch of your next
product.

Youll be happy to know that you dont have to slave over
long blog posts several times a day, all day long to get
similar results from your blog. In fact, some blog software
will let you set up your posts in advance, so that you can
have posts show up daily even though you technically only
blog once a month.

Bottom line: A few small changes to your blog can draw more
search engine traffic without turning off your blog
visitors. Done properly, this gives your audience more of
what they were searching for in the first place.

------------------------------
Tinu is a web site promotion specialist and the author of
several books on search engines, blogging, and RSS. You can
read more tips in her blog at http://www.FreeTrafficTip.com
.

More articles by Tinu AbayomiPaul - http://www.submityourarticle.com/articles/Tinu-AbayomiPaul-97/

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