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Microsoft and Google Show It''s Time for RSS Marketing

Copyright 2005 Rok Hrastnik

Many internet marketers are still wondering whether to
start marketing with RSS or not. It seems that not even all
the case studies, hard metrics and benefits available cant
convince them, or everyone would be jumping on the RSS
wagon by now.

Just as an overview, here are some of the benefits
marketers are missing out on by not marketing with RSS:

A] 100% delivery of their marketing, relationship building
and educational messages to their subscribers, customers,
prospects and partners. E-mail isnt getting delivered, but
with RSS you will achieve 100% delivery.

B] Increased search engine rankings and quick content
indexing, and increased traffic from other RSS-enabled
online sources.

C] Getting your internet content published on other
websites.

D] Generating new subscribers more easily and quickly.

E] And much much more

Even if you dont believe that RSS is being used by enough
people right now, thats still no excuse to not start using
it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS
support in the next version of its Internet Explorer, and
perhaps even more important, it's making it an integral
part of its long-awaited Longhorn operating system.

What does this mean for marketers?

A] By being integrated in IE and other Microsoft software,
RSS will achieve mass penetration. For marketers this means
that RSS will finally become one of the standard tools of
mass communication and content delivery. Furthermore,
internet users will start to expect RSS from marketers,
probably even more so than e-mail newsletters.

B] Marketers will no longer (eventually, of course, when
most of the world starts using the latest software
versions) need to explain how to get an RSS reader, but
will be able to focus only on presenting their business and
benefits to the end-user.

C] Broader RSS integration in Microsoft's tools will enable
for additional RSS uses, far beyond basic content delivery
in the form of stories, podcasts and products. Marketers
and developers will be able to deploy rich interaction
applications to make communication and business/personal
interaction more fluent, easier and more effective. In
essence, for many advanced marketers the capability of
marketing with RSS will mean their either in or out of
the game.

D] This is now official. Marketers need to start taking the
lead and implementing RSS feeds accross all their
communicational innitiatives, from PR to direct marketing
and sales.

And to top all of this, Google just recently started
serving Google AdSense ads in RSS feeds as well.

The deeper meaning behind this is four-fold:

A] The new "program" is the perfect opportunity for RSS
publishers to monetize their RSS feeds. With inclussion in
Google's standard "runnings" of AdSense ads, publishers can
expect to monetize on RSS immediately.

B] This is yet another reason for publishers to start
publishing their content via RSS, especially since it won't
cost them anything or very little, but will provide them
with an additional source of revenues. With the low-cost
aspect of RSS, we can expect a flood of new publishers to
set-up RSS feeds of their content to generate additional
AdSense clicks.

C] With RSS ads included in feeds, more advertisers will
become aware of RSS and its marketing potential.

D] Using RSS advertising publishers are now not only
creating an additional revenues source, but are in fact
making sure they don't lose ad revenue opportunities.

We used to refer to RSS as the future. Well, that future is
now. If youre not ready to start marketing with RSS, time
just might run you over. As well as your competitors

------------------------------

Rok Hrastnik is the author of Unleash the Marketing &
Publishing Power of RSS, acclaimed as the best and most
comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers:
http://rss.marketingstudies.net/index.html?src=sa10

More articles by Rok Hrastnik - http://www.submityourarticle.com/articles/Rok-Hrastnik-279/

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