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RSS is Not Only for Blogs

Copyright 2005 Rok Hrastnik

Contrary to popular opinion, RSS is not only good for
delivering content from your blog, although blogs are what
made RSS so popular.

In fact, RSS can be used to deliver a great variety of
content and content types. If you can break down your
content in to individual stories or individual pieces, you
can deliver it via RSS.

Just to give you an impression of the power of RSS, here
are some examples of content you can publish using it

-- MarketingVOX is using RSS to deliver internet marketing
news to their readers as it becomes available. Instead of
having to wait to receive all the news in a single e-mail
newsletter, RSS users get them as soon as they are ready.

-- Amazon.com is using RSS to announce their bestsellers
and to help their users keep track of releases they are
most interested in.

-- Some affiliate managers already communicate with their
affiliates using RSS. You can of course use it to
communicate with any other target audience as well, such as
your employees or team-members, and even your company
owners.

-- FindSavings.com uses RSS to deliver savings coupons and
related information.

-- Lockergnome uses RSS to provide visitors with the
latest downloads and relevant software. Yet again other
companies are using RSS to deliver product updates and
patches directly to their customers, just as they become
available.

-- A few hundred content publishers are using RSS to
deliver audio content, such as .mp3 interviews and even
radio shows.

-- Textamerica.com allows people to post pictures, videos
& text from their mobile phones and then make this content
available via RSS feeds.

-- Other companies are using RSS to deliver whitepapers
and other educational content.

-- One company uses RSS as a consulting billing awareness
tool. The consultants create activity reports and the RSS
feeds from the activity channels carry the billable
information to the accounting staff for invoice
preparation.

-- Many internet publishers are using RSS to deliver their
newsletters, as a supplement to their e-mail delivery.
Since many people no longer want to give their e-mail
address away to publishers, this is a great way to keep
your e-zine readership growing.

-- Publish living digital catalogues of your products and
provide your customers with your latest product releases,
broken down by the categories they're interested in, and
make it easy for them to order.

-- Provide your affiliates and marketing partners with RSS
feeds they can promote to their visitors to better promote
your products and still make a commission. Amazon.com is
already doing it. When are you starting?

-- Create RSS autoresponders with scheduled messages, to
keep in constant marketing contact with your prospects
and slowly get them to the point of purchase.

-- Provide limited-access content to your customers,
employees, team members and even investors, without fearing
other unwanted eyes. Use RSS for internal communications,
teamworking and other needs.

-- Provide your customers with easy access to software
updates, delivered to them exactly as they become
available, without the fuss of having to visit your web
site or deal with huge e-mail attachments, which would get
blocked by spam filters anyway.

-- Newsreporters are constantly bombarded with e-mail, so
why not instead deliver your press releases via RSS? Or
even better yet, why not deliver some of your releases as
video comments, interviews or statements from your company
managers or owners?

-- Help your visitors keep up with whats going on in your
web forum, by publishing your latest forum posts or whole
threads via RSS.

And yet these are still only a few examples of what you can
do with RSS today, since something new comes up almost
every day.

Are you as well already among those taking advantage of the
marketing & publishing power of RSS?

------------------------------

Rok Hrastnik is the author of Unleash the Marketing &
Publishing Power of RSS, acclaimed as the best and most
comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers:
http://rss.marketingstudies.net/index.html?src=sa3

More articles by Rok Hrastnik - http://www.submityourarticle.com/articles/Rok-Hrastnik-279/

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