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RSS: The Amazing Profit Potential

Copyright 2005 Rok Hrastnik

All marketers are the e-mail delivery problem, hoping that
just somehow our messages are going to reach our customers
and subscribers this time ... and then hoping that they're
going to open them, instead of mistaking them for spam.

The reality usually hits us hard. While e-mail is still the
primary and most important internet marketing tool, we need
to start using other complimentary tools to get our content
delivered.

Most important among them is RSS (Real Simple Syndication),
which gets your content directly in front of your readers,
without having to face any filters along the way.

And it's easy and even free to use...

The marketing and profit potential of RSS is, simply said,
quite amazing. It's not just good for blogs, and it's
certainly much more than just another way of getting your
content to your readers.

And it's just reaching the tipping point. There are still
only a few RSS publishers and RSS usage is growing every
day. This is your best chance to get on the wave...

To get you started, here's a quick overview of what RSS can
do for your internet business...

1. GETTING YOUR CONTENT DELIVERED

AOL blocks about 75% of the 2 billion e-mail messages they
receive daily, and on the average, over 64,7% of all the
business e-mail you send is not even opened, let alone
read. These two facts are destroying your internet
business.

But fortunately, RSS has a solution.

It gets your content delivered directly in front of your
subscribers, prospects and customers, whenever you want and
how often you want.

In essence, it means that 100% of your marketing messages
are delivered to your RSS subscribers, and that's 100% of
possibilities to make the sale and improve the relationship.

2. IMPROVING YOUR SEARCH ENGINE RANKINGS

Traffic is the life-blood of every internet business, and
RSS makes improving search engine rankings a breeze.

Combined with special web sites, called blogsites
(advanced blogs), RSS has been demonstrated to bring total
newcomers to the market to #1 search positions for their
selected keywords, and that without any costs whatsoever.

And it's easy. All it takes is publishing an RSS feed,
submitting it to the right places, keeping it updated and
using some other little known but easy techniques.

3. GENERATING AMAZING NEW TRAFFIC

But the traditional search engines are not everything that
RSS offers. Far from it.

There are now more than 100 search engines and directories
that specialize in aggregating content from RSS feeds.
Getting in to them is easy, and each of them will provide
you with new spending traffic.

4. GETTING YOUR CONTENT PUBLISHED ON OTHER WEB SITES

The traffic doesn't stop here. RSS makes it easy to publish
your content on other web sites, which creates additional
exposure and more importantly, brings you new targeted
customers.

5. DISCOVERING NEW BUSINESS OPPORTUNITIES

But it's really all about the new business opportunities
that didn't even exist before RSS became popular.
Most of these haven't even been discovered by the majority
of marketers yet. We're talking about new and effective
ways of getting new content to your readers, content that
will make them buy.

Just think in terms of easily delivering daily or even
hourly content updates, coupons, customized product
updates, audio content (podcasting), video content
(videocasting), whitepapers and free reports, and so on.

6. GETTING MORE SUBSCRIBERS MORE EASILY

Because RSS is so fundamentally different than e-mail,
getting more subscribers is easy as 1-2-3. The profit
potential is quite amazing: just imagine converting more
than 50% more of your visitors in to e-zine subscribers...

And much much more...

And the list doesn't stop here by a long shot. RSS feeds
also make for an excellent affiliate marketing tool and
help you get the most out of your affiliates, and so on.

With this many profit generating possibilities, the even
greater benefit is that most marketers haven't even touched
them yet.

You can be one of the first, today.

------------------------------
Rok Hrastnik is the author of Unleash the Marketing &
Publishing Power of RSS, acclaimed as the best and most
comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers:
http://rss.marketingstudies.net/index.html?src=sa1

More articles by Rok Hrastnik - http://www.submityourarticle.com/articles/Rok-Hrastnik-279/

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