RSS The Future of Internet Marketing ? Part 4 of 4
How to Use RSS for Direct Marketing
RSS can have an astounding performance in the field of
direct marketing. It can outshine e-mail marketing if
understood properly by the marketer.
Scheduled and Auto responder messages
You can develop the relationship with your customers through
scheduled and auto responder messages, which can be
delivered through RSS feeds. When your visitor subscribes to
your special RSS feed, he can receive a pre-determined set
of messages for better communication with your subscribers.
Use the messages to welcome him, to thank your new customer
for purchasing the product, send him additional information
about the ordered product. You can also provide him with the
opportunity to buy an additional product at a lower price
tag by giving him some special discounts after a couple of
days and so on.
Tracking through RSS feeds
A tremendous amount of information useful to your business
can be fetched using RSS feeds. You can keep a track of the
number of subscribers, their reading habits, and their
reading frequency to your click-through rates and activities
after clicking-through from your feed. Spot the RSS feeds
which perform better and get the feel about the taste of
your subscribers, the topics they are more interested in
etc. Getting these feedbacks via RSS feeds helps you to
drive more sales. The same thing applies for individual
content items as well.
Targeting customized messages
Apart from the collective feedback about subscribers
response on a particular RSS feed, spotting the interests of
your individual subscribers can also be done since these
feeds are dynamically generated on a per-user basis. To
increase your sales success, target tailor-made marketing
messages directly to them, depending on the individual needs
and interests about your products.
Message personalization
When you generate tailor-made messages for each individual
user, you can also personalize these feeds. You can include
personal data elements such as the subscribers first name,
his postal address etc. You can still go further for more
advanced personalization with respect to your products like
product recommendations and so on.
Collection of Data
You can provide a simple or complex opt-in form to the
visitors asking them to fill in the details like his name,
interests, the current products they are using, his current
position in the purchase cycle, whether they are going for
purchase of new brands and so on. You can allow them to
access your RSS feeds only when these details are given.
Thus extraction of data is achieved easily. This can work
with e-zine subscriptions, as well as forms you require your
visitors to fill in to either register on your website or
download your report or white paper.
All these features are already available in many RSS
publishing/marketing solutions, at very acceptable prices
affordable even by the small budget companies. While we have
covered a lot in this series there is much more to know
about RSS and how it can enhance youre the marketing of
your website and product. You can get detailed information
on all of it in my book The A to Z of RSS.
James McIntosh is the publisher of The Concept Development
Newsletter http://www.conceptdevelopmentllc.com James has been a
home based business development consultant for 23 years help his clients
start and grow their home based businesses.
Article Source: Article Hub
|
