Seven Simple Methods to Build Blog Traffic
There is currently a blog created every second! Unfortunately, most of them will never receive much traffic. Write it and they will come might work if you are the Dalai Llama, The Pope, or George Bush, but youre not, are you? And even their blogs would need some publicity. Here are a few tips to build blog traffic. There are many more techniques available, but this is a good solid start. 1) Write great content This should go without saying, but you need to write interesting stuff. What is interesting varies depending on your target audience, and you should know your target audience; hopefully you are one of them. But great content, although necessary, is not sufficient. You might be writing fascinating material for guppy breeders, but if they never see it, who cares? Thats why we have additional tips. 2) Have a link from your Web site You probably have a Web site. If so, absolutely have a prominent link from your Web site to your blog! Why wouldnt you? I dont know, but many people dont. I hate it when I know someone or some organization has a blog and they make me look hard for it. Most people will give up, if they even ever hear about the blog. 3) Mention your blog in your e-mail signature Most of us use email a lot. An e-mail signature, a small section of text or HTML automatically appended to each email, is an ideal place to mention a blog. You need to use common sense however. If your blog is on bizarre sexual practices, you probably dont want to include it on your business email signature. Personal blogs, unless related to business and with the companys blessing, dont belong in a business email signature. Professional blogs however, absolutely do. Use common sense! 4) Have an easy to remember URL My home blogs URL is http://demop.com. One night over dinner with a client, he mentioned he often typed in TheTedRap.com by mistake. Later that evening, I spent about 10 minutes online and twenty dollars purchasing the domain TheTedRap.com and pointing it at http://demop.com/TheTedRap Traffic increased immediately apparently he wasnt the only one making that mistake! If you have a long and difficult blog URL, like www.quismoabccorp.jobs/codered/Americas/baldnessremediesbyjoe, strongly consider a either moving your blog or getting another domain and pointing it at your blog. 5) Good Blog Post Names Search engines love blogs, and much blog traffic comes from search engines. Google alone feeds The Ted Rap several hundred people a week, and some of them become long-term readers. Search Engine Optimization (SEO) for blogs is important, and an entire book could be written on the subject. One of the most important search engine optimization tactics is to give each post a good descriptive name with key words and phrases in it. If a post is about Saturn and Mars, include the words Saturn and Mars in it! A cute title like Big round things that revolve around the sun wont help the search engines send you new readers, and conversely wont help people looking for content like yours find it. 6) Leave good comments When someone leaves a good comment on my blog, I always go look at that persons blog if they have one. I have found a number of blogs I regularly read this way. Conversely, often when I leave a good comment on someone elses blog, Ill notice a few visitors following that comment back to my blog. Some of them may become regular readers of my blog. What is a good comment? Not a simple I agree or similar, but a comment that adds content and value. Dont leave a comment unless you have something to add. 7) Link to other worthy blogs (or use trackbacks) Just as when someone leaves a comment, if someone links to my blog, I notice and go see who is linking. I typically notice someone is linking through Technorati.com or one of the other search engines. If your blogging software supports trackbacks, they have the same effect as linking. Most blogs will never have hundreds of thousands of readers, but these tips will help start a steady stream of visitors to your blog. Ted Demopoulos is co-author of Blogging for Business and a business blogging consultant.
Subscribe free to the BizBlog+ Newsletter for in depth tips and secrets on effective uses of blogs for business, including business positioning and marketing issues, building blog readership, making money from blogs, and much more!
Article Source: http://EzineArticles.com/?expert=Ted_Demopoulos
|
