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The Full Circle of RSS Marketing Power

Copyright 2005 Rok Hrastnik

RSS is a many-in-one marketing & publishing tool, although
unfortunatelly most marketers still fail to understand this
powerful concept.

While RSS does provide a number of benefits when used for
each individual marketing function, best results are
achieved when it is fully integrated in your internet
marketing strategy. In more simpler terms --- when you use
it to power most of your marketing online.

The key point is that RSS makes various marketing functions
work together, in order to generate the best possible end
result.

Its now the time to tie it all together and see the whole
picture

1]
RSS as a content delivery channel for communicating with
subscribers, customers, prospects and partners gets your
content delivered and provides you with multiple new
content delivery & business development opportunities. Yes,
RSS gets your content to your subscribers without fail,
enabling you to communicate with them and sell to them.

2]
RSS as a promotional/visibility tool increases your traffic
by improving your search engine rankings, generating
traffic from new RSS specific sites and getting your
content published on other sites. Each of these activities
brings new visitors to your site, which are now ready to be
converted in to new subscribers with which you can
communicate (via RSS and/or e-mail) on the long-term. In
addition, the improved visibility enforces your brand and
generates more credibility for your company.

3]
Content delivery to end-users and content syndication
together form the basis of RSS conversations, which further
spread your reach throughout the internet and serve as a
strong PR platform.

4]
Once you have access to more prospective subscribers, to
which you want to deliver content via RSS, you can provide
them with your own branded RSS aggregator to make the
switch to RSS easier for them, as well as to establish a
constant connection with them, enforce your brand and
develop brand experience. Your branded aggregator also
serves as a sales platform for your own products and an
advertising platform to generate advertising income.

5]
As a publisher, your goal is to better satisfy the needs of
your visitors, establish yourself as a key content source
in your industry and make your visitors come back more
often. Providing access to additional information is one of
the elements to make this possible. Use RSS to syndicate
content from other websites and, as an upgrade to target
their most focused content needs, create RSS radars for
your key phrases.

6]
RSS radars will in turn also generate additional
visibility, especially through improved search engine
rankings, and generate new subscribers for your RSS feeds.

7]
All of the above will create advertising venue and create a
new source of income.

8]
In addition, using RSS advertising as an advertiser
yourself you can increase the reach of all of the above
activities.

The system comes full-circle, establishing RSS as the tool
that powers an important share of all of your internet
marketing and publishing activities.

------------------------------

Rok Hrastnik is the author of Unleash the Marketing &
Publishing Power of RSS, acclaimed as the best and most
comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers:
http://rss.marketingstudies.net/index.html?src=sa9

More articles by Rok Hrastnik - http://www.submityourarticle.com/articles/Rok-Hrastnik-279/

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