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What Every Blogger Needs To Know About Their Target Audience

It doesn*t matter what kind of web site you have you must
understand your target audience and know what it is that they
want. Please notice that I used the word want and not the word
need. There is a world of difference between wants and needs.
For example you might need a means of getting from A to B and
almost any vehicle would fulfil that need; but what you really
want is a top of the range BMW!

I write my blog with just one person in mind. In my minds eye
I have come to know that person intimately, I understand his
goals, his dreams and his aspirations and I know the things that
really interests him. He is my ideal reader, he soaks up every
word and he clicks every link I include in each blog post.

Clearly, you can*t please all the people all of the time. So,
the best strategy is to focus on pleasing the people you can
influence. You don*t want passive readers, you want people who
will take action. Readers who will click a link because you have
recommended a new eBook or a new software product. Readers who
will click the *Buy Now* button and earn you an affiliate
commission.

So, what do you need to know about your target audience?

You will get two types of people coming to your site... People
with whom you have built up a relationship and who like to read
your blog. People who have come to your site for the very first
time. You have two jobs to do. You have to keep the first type
of people coming back and you have to grab the second type of
people*s attention, persuade them to stay long enough to engage
their interest and to convert them to loyal readers.

Just think - when you are online what is it that you want
to achieve? The majority of people online are looking for
something. It*s unlikely that they are just surfing in a random
fashion, although some people will do that. When online people
are usually looking for specific information or seeking the
solution to a problem.

Your job as a blogger is to make that information, and those
solutions, available so that they can be found. In other words
your content must closely match the wants of your target
audience.

Make sure that your blog has a well defined theme and try to
stick to making posts that stay on topic. Keep up to data with
the news within the theme of your blog and provide your readers
with your opinions on relevant and interesting items. Encourage
feedback and always respond to questions from your readers.

Use a blog script or service that allows the easy addition of
RSS feeds so that your blog site has fresh new content as soon
as it is available.

Above all remember that each and every visitor to your site is a
real person with feelings and emotions and be prepared to reveal
something yourself in your posts. Your readers are much more
likely to trust you if you allow them to get to know you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

ABOUT THE AUTHOR:

John Taylor - November 2004.
John is a prolific writer and is the author of several books
including *Testing & Tracking* (http://www.Test-and-track.com).
John*s http://www.MarketersBlog.com weblog provides insightful
comments on all aspects of online marketing and is well worth
a vist! For information on *How To Get Paid To Blog* click here
now to visit... http://www.Blog4Cash.com

This article may be reprinted online, within ezines and
newsletters on the condition that this resource box remains
intact.

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