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Why Youre Not Blogging - And Why You Should Start Today

Copyright 2005 Tinu AbayomiPaul

Those of you who aren't ready to wade into the Blog pool
are taking your time for several reasons, according to my
informal interviews with people before and after they blog.
Others start blogging and then abandon their projects too
soon, unaware of the benefits.

Whatever your reason, you should get started now - or get
back to blogging as the case may be. Heres some motivating
enlightenment that you may find surprising.

Reason # 1 that you aren't blogging - You don't realize how
huge the benefits are, and how much they may outweigh any
monetary or time costs involved.

I think number one may partly the fault of people like me,
who have a foot in the marketing arena, and don't explain
the idea in detail.

We tend to tell you how great blogging is, but we don't
tell you why, or better yet, show you. Or we tell you how
to get the best results with your blog, but don't tell you
where to start. Let's talk about some of the basic facts.

If you've ever dreamed of going from getting 10 hits a
month to getting a few dozen visitors a day from search
engines, blogging can make it possible, if you do it right.
The structure of a blog, and the fact that most of them
automatically generate content feeds, also make them the
best food for your friendly neighborhood search engine
spider.

If you would like to have visitors come back to your site
over and over again, until they buy, you may want to be a
blogger. An informative blog that engages your audience
shortens the sales cycle. It also creates a courtship
period. They can subscribe to your thoughts, see if they
like you, even get to know you a little.

People buy from people they like. I dont remember who said
it first, but Ive learned that its the truth.

If your visitors don't feel like they are getting a
personality vibe from you, they are often less likely to
buy. Vibe = buy. Remember that, and that blogs make it easy
for you to vibe.

If you'd like to create new targeted search engine pages
for your site without needing to hand-code a new page, or
fire up your HTML editor every time, you may enjoy
blogging. You log in to your blog admin panel, type your
thoughts, proofread, press publish.

Presto. Youre a blogger.

If you'd like free one-way links back to your site that
contain your lucrative keywords, blogging helps with that
too.

Even if you've made a mess of your SEO efforts, or been the
unsuspecting victim of an algorithm change, as long as you
aren't banned by a search engine, blogging can help bring
you back into top results. Because they have a search
engine friendly architecture, and can make use of your
keywords automatically, without being gratuitous, they are
an easy way to get into a search engine and stay in.

Reason #2 That you aren't blogging - You think it's hard
and expensive.

Granted, especially if you're busy, or have a medium sized
to large business, it may be in your best interest to hire
one of the few consultants that works on these types of
issues.

But if you're a small business owner or home business owner
with an online element, you can get away with firing up a
free blog and paying for an inexpensive custom template if
you can't install one on your own. Most blog consultants
will do all the keyword research, etc for you, so that all
you'll have to do is log in and blog.

Many of the most common blog software systems are free or
inexpensive, especially when weighed against the cost of
only using paid methods to attract visitors.

Reason #3 That you aren't blogging - You don't think of
yourself as a writer.

Not only can you get away with a few paragraphs, you don't
have to write in professional-speak, or use industry jargon
to blog. By nature, blogging is done in a casual,
conversational tone.

And your blog posts don't have to be long article-type
entries like mine are. I'm used to writing articles, and
I'm just naturally verbose. My audience is used to my
mini-brain dumps, just as your blog readers will likely be
happy with, or adapt to, whatever your style is. Your
audience will be thrilled with a few paragraphs every day,
as long as theyre informative and consistent.

So take the plunge. Start blogging today. If youre already
a blogger and didnt see the benefits the first time
around, try making it a part of your routine - and have a
little fun. Give it time to work for you.

Youll be glad you did.


------------------------------

Tinu is a web site promotion specialist who writes about
many different ways to get more visitors to your web site.
If you want better search engine results, more visitors and
return traffic she invites you to take a free eCourse on
blogging at RescueYourBlog.com .



More articles by Tinu AbayomiPaul - http://www.submityourarticle.com/articles/Tinu-AbayomiPaul-97/


Related Links:


Viral Marketing With Blogs

Pinging Your Blog The 5 Ws and the H?

If You Blog It, They Will Come

How to Use a Blog? Different Business Blog Applications

Blogging to the Bank: How to Create a Money Making Blog Empire in 30 Days


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